We know about music.
We know about brand.
We create brand value.
Acoustic Brand Design
Acoustic Brand Strategy
Acoustic Brand Management
If you want to be heard, speak up
our latest audio branding projects
We are experts in developing solutions that fortify your brand reputation, because we know the psychological interdependency between brands, sound and music. Properly applied they provide a substantial added value to your brand.
Corporate Film Scoring
Fairs & Exhibition
our acoustic branding process
During the first phase we listen to what the brand and its customers have to say. Using input from brand management and our specialized tools for assessment, analysis and market research, we develop the right strategy and set the framework for the acoustic identity.
The focus of this phase revolves around creative development of the acoustic elements. We develop innovative communication approaches with music and sound for the various touch-points and design a brand-specific acoustic galaxy.
The consistent implementation of the acoustic elements in all relevant media leads to a successful acoustic identity. We ensure the internal buy-in of stakeholders by staging information events and training sessions. Design guidelines provide direction for daily work.
“It’s about a uniform approach on how to create, develop and ultimately lead a brand. Here it consistently comes to mind that also the aspect of acoustic identity should not be lost out of sight. Humans experience with all senses and that’s why it’s all about the correct interplay.”
Volker Reinsch, Director Corporate Marketing & Communication, FETTE Compacting GmbH
„“Our decision to hire the audio consulting group to develope an acoustic brand identity, has opened up new horizons in communicating with customers and employees and generated a very positive response. We are pleased that we have expanded our brand with the acoustic field and thus could have emotionalised the brand Dachser.”“
Birgit Kastner-Simon, Marketing Director, Dachser GmbH & Co KG
“The music improved the overall experience of Autodesk significantly and was well received. I asked some employees and customers for their opinion. The responses were consistently “I like it: It is fresh and positive – it is Autodesk.”
Karen Brewer, Senior Director Worldwide Marketing, Autodesk Inc.
“To further strengthen our brand meridol ®, we wanted to complement our previous visual approach by acoustic branding. [ … ] With the help of acoustic branding we were able to fortify our brand meridol ® permanently. In a stagnating market environment, we have increased our market share and our revenues.”
Beat Sidler, Geschäftsführer, GABA GmbH