We know about music.

We know about brand.
We create brand value.

Acoustic Brand Design

Acoustic Brand Strategy

Acoustic Brand Management

If you want to be heard, speak up

our latest audio branding projects

We are experts in developing solutions that fortify your brand reputation, because we know the psychological interdependency between brands, sound and music. Properly applied they provide a substantial added value to your brand.

our services

Audio Branding Identity
Acoustic Corporate Identity
Audio Branding
Audio Logo
Corporate Film Scoring
Product Sounds
Audio Branding Ringtone

App Sounds, Ringtones
Voice Assistant Strategies
User Experience Design (UX/UI Design)
On-Hold Service Experience
Corporate Brand Voices

Sound Branding Athmospherics

In-Store Soundscape
Events, Fairs & Exhibitions
Digital Event Experience
Immersive Brand Experience

Sound Branding Advertising

HR Marketing and Communication

our acoustic branding process

1. Listen

During the first phase we listen to what the brand and its customers have to say. Using input from brand management and our specialized tools for assessment, analysis and market research, we develop the right strategy and set the framework for the acoustic identity.

2. Inspire

The focus of this phase revolves around creative development of the acoustic elements. We develop innovative communication approaches with music and sound for the various touch-points and design a brand-specific acoustic galaxy.

3. Orchestrate

The consistent implementation of the acoustic elements in all relevant media leads to a successful acoustic identity. We ensure the internal buy-in of stakeholders by staging information events and training sessions. Design guidelines provide direction for daily work.

“It’s about a uniform approach on how to create, develop and ultimately lead a brand. Here it consistently comes to mind that also the aspect of acoustic identity should not be lost out of sight. Humans experience with all senses and that’s why it’s all about the correct interplay.


Volker Reinsch, Director Corporate Marketing & Communication, FETTE Compacting GmbH

“Our decision to hire the audio consulting group to develope an acoustic brand identity, has opened up new horizons in communicating with customers and employees and generated a very positive response. We are pleased that we have expanded our brand with the acoustic field and thus could have emotionalised the brand Dachser.”

Birgit Kastner-Simon, Marketing Director, Dachser GmbH & Co KG

“The music improved the overall experience of Autodesk significantly and was well received. I asked some employees and customers for their opinion. The responses were consistently “I like it: It is fresh and positive – it is Autodesk.”

Karen Brewer, Senior Director Worldwide Marketing, Autodesk Inc.

“To further strengthen our brand meridol ®, we wanted to complement our previous visual approach by acoustic branding. [ … ] With the help of acoustic branding we were able to fortify our brand meridol ® permanently. In a stagnating market environment, we have increased our market share and our revenues.”


Beat Sidler, Geschäftsführer, GABA GmbH


DMEXCO & ACG Functional Sound Experience

We have partnered up with DMEXCO - Digital Marketing Expo & Conference - The global meeting place for the digital industry in the "new normal“ - We`ve developed functional brand sounds that enrich the massive functionalities and experience within the outstanding...

Baloise Sessions Sponsoring and Asset Management campaign start

Our long-time client,  the Baloise Group, renewed the presenting sponsorship of the famous Baloise Session music festival! - That means 5 more years of national and international guests of the musical top class. The Baloise Group have committed themselves for...

Stars over Germany – Podcast September 2018

Discover our starry podcast in September. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/September18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study...

Stars over Germany – Podcast August 2018

Discover our starry podcast in August. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/August18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...

Stars over Germany – Podcast July 2018

Discover our starry podcast in July. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...