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GABA, manufactures high-quality, medical dental care products (elmex®, aronal®, meridol®).

Task

We were commissioned to create a complete acoustic brand design including a dramaturgical staging for the premium product meridol® on a TV spot that had been in existence for years. It was important to communicate the product values and brand promises as well as the premium claim implicitly and intensively. A complicating factor was that the same switching volume of the previous year was distributed over 3 instead of 2 products. At the same time, all spots worked with the same visual mechanics.

   

Result

So we had the same image and the same number of spots – but a completely new sound including a new Brand Voice. The result was a 20% increase in sales of meridol® products compared to the previous year.

To further strengthen our meridol® brand, we wanted to complement our previous visual approach with acoustic branding. […] With the help of acoustic branding, we were able to sustainably strengthen our meridol® brand. In a stagnating market environment, we have increased our market share and sales.

 

Beat Sidler

CEO
GABA Deutschland GmbH

To further strengthen our meridol® brand, we wanted to complement our previous visual approach with acoustic branding. […] With the help of acoustic branding, we were able to sustainably strengthen our meridol® brand. In a stagnating market environment, we have increased our market share and sales.

 

Beat Sidler

CEO
GABA Deutschland

other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

Contact us. We're looking forward to hearing from you.

+49 170 521 7471

info(at)acoustic-branding.com

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