brand new audio branding news
DMEXCO & ACG Functional Sound Experience
We have partnered up with DMEXCO - Digital Marketing Expo & Conference - The global meeting place for the digital industry in the "new normal“ - We`ve developed functional brand sounds that enrich the massive functionalities and experience within the outstanding...
Baloise Sessions Sponsoring and Asset Management campaign start
Our long-time client, the Baloise Group, renewed the presenting sponsorship of the famous Baloise Session music festival! - That means 5 more years of national and international guests of the musical top class. The Baloise Group have committed themselves for...
Stars over Germany – Podcast September 2018
Discover our starry podcast in September. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/September18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study...
Stars over Germany – Podcast August 2018
Discover our starry podcast in August. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/August18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...
Stars over Germany – Podcast July 2018
Discover our starry podcast in July. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...
Stars over Germany – Podcast June 2018
Discover our starry podcast in June. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/Juni18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...
Stars over Germany – Podcast May 2018
Discover our starry podcast in May. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...
Stars over Germany – Podcast April 2018
Discover our starry podcast in April. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...
Stars over Germany – Podcast March 2018
Discover our starry podcast in March. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...
Stars over Germany – Podcast February 2018
Discover our starry podcast in February. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...
Stars over Germany – Podcast January 2018
Discover our starry podcast in January. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/Januar18.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...
The new brand strategy of Coca-Cola
A critical (sound-) analysis of the campaign 'Taste the Feeling' Better hear than listen? Music was always pivotal in the brand communication of Coca-Cola. Beside some classics as "First Time, First Love" by Robin Beck (1988) and "Holidays are coming" by...
The Sound of Skype
The Sound of Skype The contemporary and natural sound of communication In 2003 Skype revolutionized our art of communicating by completely separating voice calls from the telephone. Already in 2005 a next generation including a fresh design and the option for...
RobecoSam – 20.000 clicks in 2 days
Our latest project for RobecoSam shows that not only pictures, but also sound can make us watch and understand movies. More than 20.000 clicks in two days for the RobecoSam movie. Of course with branded music. To add more clicks, press here.
Dräger wins price for the best economy-movie 2014
Some days ago, our client Dräger has won the price for the best economy-movie in 2014 at "Deutsche Wirtschaftsfilmpreis 2014" and has also been rewarded as the best movie of the competition. Congratulations to all involved. We think: quality pays off. At our...
Audio Branding Congress 2013 interview: Patrick Langeslag
In 2013, the audio consulting group attended, as every year, the Audio Branding Congress, which was set in Moscow. We invite you to watch the interview with CEO and managing partner Patrick Langeslag below.
ADC honors acoustic brand design
The fact that sound logos do matter for brands is becoming more important. The controversial discussion of BMW's new sound logo on W&V Online is proving it: Mehr