Portfolio

Before we create, we define

1. Listen
In the first phase we listen to what your brand has to say and learn to understand it. With the help of your existing brand definition and, if necessary, special brand audits, brand analyses and research, we develop the right strategy for you and set the framework for your acoustic brand identity.
2. Inspire
The creative development of acoustic elements is the focus here. We develop sonic communication concepts for different contact points and design a brand-specific acoustic galaxy that enables consistency at all acoustic contact points. To enable you to objectively check the brand fit of the tonal elements, we have special tools (online surveys) that have emerged from our close cooperation with universities and research institutes.
3. Orchestrate
Only a consistent implementation of the sonic elements in the relevant communication channels leads to a sustainable acoustic brand. In doing so, we emphasise the management and monitoring of all implementation measures, through training, information events and guidelines. We also help to ensure maximum legal certainty, for example by registering a sound trademark and defining internationally applicable IP strategies.
1. Listen

In the first phase we listen to what your brand has to say and learn to understand it. With the help of your existing brand definition and, if necessary, special brand audits, brand analyses and research, we develop the right strategy for you and set the framework for your acoustic brand identity.

2. Inspire

The creative development of acoustic elements is the focus here. We develop sonic communication concepts for different contact points and design a brand-specific acoustic galaxy that enables consistency at all acoustic contact points. To enable you to objectively check the brand fit of the tonal elements, we have special tools (online surveys) that have emerged from our close cooperation with universities and research institutes.

3. Orchestrate

Only a consistent implementation of the sonic elements in the relevant communication channels leads to a sustainable acoustic brand. In doing so, we emphasise the management and monitoring of all implementation measures, through training, information events and guidelines. We also help to ensure maximum legal certainty, for example by registering a sound trademark and defining internationally applicable IP strategies.

What we do

Strategy

  • Strategic acoustic brand management
  • Development and realization of acoustic brand elements
  • Development of multiple-channel strategies: concepts for 1-to-1 marketing, point of sale, internet, mobile solutions, merchandising, product design or classic advertising
  • Specialised market research for measuring the impact of music, sounds and voices on brand perception and recall
  • Development of intellectual property strategies: trademark protection, contract design with collecting societies, title research and licence negotiation
  • Music sponsoring, artist co-operations and product placement
  • Development of voice profiles and brand voice strategies

Music & sound

expertise

Depending on the communication requirements, there are many possible applications: Whether social media, classic advertising, podcasts, telephone waiting loops, UX/UI design, image and product films, websites, webcasts, events, trade fairs, conferences or ringtones. We will be happy to advise you and support you in the acoustic optimisation of the brand contact points relevant to you.  
  • Brand theme
  • Audio Logo (learn more)
  • Sonic worlds
  • Product sounds
  • Earcons
  • Brand Voice
  • Corporate Song
  • UX / UI Sound-Design

Management

  • Implementation in all communication channels
  • Enabling workshops
  • Development of guidelines
  • Development of a Sound Database
  • Optimization of existing acoustic brand identities
  • Further development and monitoring
  • Market research

Voice expertise

From visibility to audibility: The fit between brand and voice is essential. Therefore, we create a voice profile for global implementation flexibility while respecting secure brand coherence and continuity. Thus, trust is built up and nurtured acoustically with the help of sound and voice through overarching recognition. The landscape of audible contact points has rapidly developed into primary media and offers brands more than ever to develop effective moments and formats. Check your acoustic contact points to stakeholders and ask yourself the question: Is my brand harmoniously tangible when no visual support can influence perception? Ensuring a globally consistent brand experience requires implementation discipline from brand managers. Thanks to our many years of expertise in the field of voice implementation, we are able to ensure a global implementation, for example in service telephony environments or products, smart devices and of course campaigns and brand communication

Research Tools

BPM – Brand Performance Monitor

The Brand Performance Monitor shows the impact and performance of sound and music on different levels for brand work.

BVP – Brand Voice Profiler

A tool that provides clear parameters for the selection of a brand voice, by means of which the optimal voice can be defined.

Semantic Differential

The emotional schemata of a brand can thus be brought into direct comparison with the emotional parameters of sound and music and thus compared. The tool makes it possible to objectify subjective evaluations. Especially in the area of sound and music this is an important building block to evaluate an optimal brand music or voice and to keep it out of a discussion about taste.

ATI – Acoustic Transfer Interface

In cooperation with the University of Cottbus, we have developed a model that can visualize the emotional location and musical associations of a brand. It is based on the EAP Model, which was originally developed by the scientist Charles Egerton Osgood and is now considered a standard in psychological research.

We analyse your voice communication and develop your customised voice profile based on psychological patterns and schemes.

Shall we

Contact us. We're looking forward to hearing from you.

+49 151 124 624 85

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