Baloise Sessions Sponsoring and Asset Management campaign start

4. Sep 20190 comments

Our long-time client,  the Baloise Group, renewed the presenting sponsorship of the famous Baloise Session music festival! – That means 5 more years of national and international guests of the musical top class.

The Baloise Group have committed themselves for 2021-2025 as presenting sponsor for the music festival “Baloise Session”. Under the label “Baloise goes Music” the already established music events will be continued.
These include The Baloise Session, Baloise Exclusive as an individual event for customers, Baloise Only as an individual event for employees and the “Baloise on Tour” concert tour throughout Switzerland.
Around 20,000 visitors attend the concert evenings and the concerts are broadcast worldwide. This falls line up definitely sounds interesting: Acts like Herbert Grönemeyer, Dido, Snow Patrol, Alice Merton and many more.

“Music plays a central role at Basler Versicherungen not only in the area of sponsoring, but is also a core element in our brand advertising,” says Marc Hallauer, Head of Marketing & E-Commerce at Basler Versicherungen.

Campaign launch Baloise Asset Management in cooperation with Inhalt und Form and Audio Consulting Group

The asset management division of the Baloise Group launches the new online campaign “The Art of Asset Management”. Developed by the outstanding Zurich agency Inhalt & Form, we were able to make our musical contribution and support the artistic, modern and fresh visual world with sensitive music. The digital campaign can be seen and heard on target group-oriented online platforms as video, native and display ads as well as on the digital screens in the SWISS Lounge at Zurich Airport. In addition to the great visuals by the Swedish artist Andreas Wannerstedt, we were also able to set the Baloise Asset Management section musically in the overall acoustic branding context of the Baloise Group.