commercial song Song used in advertising spots. The song can be composed or exist already.
audio logo Short, acoustic signal, which has a stand-alone identity, similar to the visual logo. See also acoustic logo, sound logo, sonic logo.
audio cue See also acoustic signal, earcon
audio branding award The audio branding award is given yearly by the Audio Branding Academy. In 2011, audio consulting group won the award.
ambient sound Ambient sound, also known as soundscape, indicates a soundcarpet, which is used in real spaces (PoS, exhibitions) or medial areas (websites, telephone on-hold).
commercial music Commercial music is an advertising medium for brand communications, which helps the recipients to identify with a product or effort.