InfoDanfoss engineers technologoies that empower the world of tomorrow to build a better future. In 100+ countries, with more than 26.000 people involved, Danfoss is engineering tomorrow.
Together with the global Branding Team we analysed the brand in a multi layered strategic and psychological positioning process to establih the acoustic brand core, which reflects Danfoss personality and vision of Engineering Tomorrow and constitutes the vital base for all future multisensory brand communication measures. Since Voice is a significant value driver, we established the Danfoss Voice for global market communication as a coherent bridge for consistency in branding.
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