Vitrashop is a renowned provider of point of sale solutions. Vitrashop belongs to the Vitra Group, which is mostly known as a producer and distrubutor of high-end design furniture (Eames Chair).
The task is to combine all brands (Ansorg, Visplay and Vizona) in one acoustic umbrella brand concept. Key issues of our work have been the brand analysis and differentiation of the several brands, the resulting development of the acoustic identity or the acoustic brand design, as well as the development of a style guide for each brand.
The focus of the application has been on the audio-visual brand communication of product and corporate videos. Just like the motto: “picture follows sound“ we have been responsible for the animated visual brand logos of the individual brands on the basis of the brand sound logos.
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