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InsureDirect24 provides customers with digital support in all insurance matters. Two things are important here: firstly, integrity, in order to gain the trust of customers. On the other hand, simplicity to increase users’ willingness to deal with the complex topic of insurance in the first place.
The corporate design of InsureDirect24 is derived from this charged combination.
The claim: An appearance that radiates modernity and trust in equal measure.

Info

InsureDirect24 provides customers with digital support in all insurance matters. Two things are important here: firstly, integrity, in order to gain the trust of customers. On the other hand, simplicity to increase users’ willingness to deal with the complex topic of insurance in the first place.
The corporate design of InsureDirect24 is derived from this charged combination.
The claim: An appearance that radiates modernity and trust in equal measure.

 

Task

Together and in close teamwork of marketing and management, we developed a strong main theme (brand theme) as a base in an intensive process, which charges InsureDirect24 emotionally and makes it tangible.
The acoustic brand core bundles the values of simplicity, modernism and integrity and symbolizes the brand promise of trust at eye level and the feeling of being in good hands. The acoustic brand theme forms the basis for all future acoustic brand communication measures.

 

Result

We developed a modern, simple, catchy audio logo, which completes the memorability in combination with the visual brand world and creates brand value from the beginning on. In order to provide customers with trustworthy advice at all times, we developed a call flow structure that generates an exceptionally approachable and friendly service experience with the specially defined female corporate voice.

To make the InsureDirect24 brand understandable and attractive from the start, we collaborated with the great motion design team from ES IST WINTER in Nuremberg to develop a strong campaign idea into a series of three engaging films, in which the film music accompanies the images and ties them together into a single cast.
Integrity and trust are conveyed by the male brand voice profile during the films. The combination with the audio logo and the spoken claim with the female brand voice sets a strong brand anchor in terms of modern approach and simplicity. This also creates a media bridge to the on hold service environment.

Task

Together and in close teamwork of marketing and management, we developed a strong main theme (brand theme) as a base in an intensive process, which charges InsureDirect24 emotionally and makes it tangible.
The acoustic brand core bundles the values of simplicity, modernism and integrity and symbolizes the brand promise of trust at eye level and the feeling of being in good hands. The acoustic brand theme forms the basis for all future acoustic brand communication measures.

Result

 

We developed a modern, simple, catchy audio logo, which completes the memorability in combination with the visual brand world and creates brand value from the beginning on. In order to provide customers with trustworthy advice at all times, we developed a call flow structure that generates an exceptionally approachable and friendly service experience with the specially defined female corporate voice.

To make the InsureDirect24 brand understandable and attractive from the start, we collaborated with the great motion design team from ES IST WINTER in Nuremberg to develop a strong campaign idea into a series of three engaging films, in which the film music accompanies the images and ties them together into a single cast.
Integrity and trust are conveyed by the male brand voice profile during the films. The combination with the audio logo and the spoken claim with the female brand voice sets a strong brand anchor in terms of modern approach and simplicity. This also creates a media bridge to the on hold service environment.

Watch InsureDirect24’s three campaign videos here:

Click here to listen to the Acoustic Branding of InsureDirect24:

acg Portfolio · InsureDirect24 | Acoustic Branding

From the very beginning, we enrich our brand communication with our sound identity at all our tangible touchpoints – from InsureDirect24 online campaigns to the perfectly designed on hold service experience. This promotes orientation, creates identity and ensures memory, radiance and authenticity across the board.

Jürgen Wahner

CEO of InsureDirect24

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Wella

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Germanischer Lloyd

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Audio Logo Playlist

Audio Logo Playlist

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other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

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+49 40 85321450

info@acoustic-branding.com

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