Info
InsureDirect24 provides customers with digital support in all insurance matters. Two things are important here: firstly, integrity, in order to gain the trust of customers. On the other hand, simplicity to increase users’ willingness to deal with the complex topic of insurance in the first place.
The corporate design of InsureDirect24 is derived from this charged combination.
The claim: An appearance that radiates modernity and trust in equal measure.
Info
InsureDirect24 provides customers with digital support in all insurance matters. Two things are important here: firstly, integrity, in order to gain the trust of customers. On the other hand, simplicity to increase users’ willingness to deal with the complex topic of insurance in the first place.
The corporate design of InsureDirect24 is derived from this charged combination.
The claim: An appearance that radiates modernity and trust in equal measure.
Task
Together and in close teamwork of marketing and management, we developed a strong main theme (brand theme) as a base in an intensive process, which charges InsureDirect24 emotionally and makes it tangible.
The acoustic brand core bundles the values of simplicity, modernism and integrity and symbolizes the brand promise of trust at eye level and the feeling of being in good hands. The acoustic brand theme forms the basis for all future acoustic brand communication measures.
Result
We developed a modern, simple, catchy audio logo, which completes the memorability in combination with the visual brand world and creates brand value from the beginning on. In order to provide customers with trustworthy advice at all times, we developed a call flow structure that generates an exceptionally approachable and friendly service experience with the specially defined female corporate voice.
To make the InsureDirect24 brand understandable and attractive from the start, we collaborated with the great motion design team from ES IST WINTER in Nuremberg to develop a strong campaign idea into a series of three engaging films, in which the film music accompanies the images and ties them together into a single cast.
Integrity and trust are conveyed by the male brand voice profile during the films. The combination with the audio logo and the spoken claim with the female brand voice sets a strong brand anchor in terms of modern approach and simplicity. This also creates a media bridge to the on hold service environment.
Task
Together and in close teamwork of marketing and management, we developed a strong main theme (brand theme) as a base in an intensive process, which charges InsureDirect24 emotionally and makes it tangible.
The acoustic brand core bundles the values of simplicity, modernism and integrity and symbolizes the brand promise of trust at eye level and the feeling of being in good hands. The acoustic brand theme forms the basis for all future acoustic brand communication measures.
Result
We developed a modern, simple, catchy audio logo, which completes the memorability in combination with the visual brand world and creates brand value from the beginning on. In order to provide customers with trustworthy advice at all times, we developed a call flow structure that generates an exceptionally approachable and friendly service experience with the specially defined female corporate voice.
To make the InsureDirect24 brand understandable and attractive from the start, we collaborated with the great motion design team from ES IST WINTER in Nuremberg to develop a strong campaign idea into a series of three engaging films, in which the film music accompanies the images and ties them together into a single cast.
Integrity and trust are conveyed by the male brand voice profile during the films. The combination with the audio logo and the spoken claim with the female brand voice sets a strong brand anchor in terms of modern approach and simplicity. This also creates a media bridge to the on hold service environment.
Watch InsureDirect24’s three campaign videos here:
From the very beginning, we enrich our brand communication with our sound identity at all our tangible touchpoints – from InsureDirect24 online campaigns to the perfectly designed on hold service experience. This promotes orientation, creates identity and ensures memory, radiance and authenticity across the board.
Jürgen Wahner
CEO of InsureDirect24
other references:
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