Wella is one of the largest manufacturer of hair care products in Germany.


We were asked to measure, how an English campaign with a well known artist would fit the brand in comparison to an unknown music tune.


By using our “Brand Artist Profiler” (BAP), we could compare the brand values of Wella and the product with the image of the artist. The results showed, how the different tunes worked better for the brand and for the product and helped the client to assess his investment.