GABA produces high-quality medical dental care products (elmex®, aronal®, meridol®).
After we were able to prove the effectiveness of a strategically prepared acoustic brand with Meridol, we also implemented the acoustic brand design for the Aronal and Elmex brands nationally and internationally. Here we combined the entire product family or brand family (the Elmex, Elmex Sensitive and Aronal toothpastes, the mouthwash, the anti-caries jelly and the InterX toothbrushes) into one acoustic brand design.
This was used worldwide. The logo (heard in the French commercial) was used consistently in all commercials.