An audio logo is the acoustic pendant to the visual brand logo. It’s a brand element that is based upon the brand theme. Taking into account the identity based brand management, an audio logo, like the visual corporate identity, will only be successful if the four constituent pillars of individuality, flexibility, continuity and consistency are beeing fulfilled. That way, external and internal target groups can detect the brand and its core values only based on sound and hearing.
Besides the continuous usage of the main melody it is necessary that the felxibility of usage on different devices and in different environments is given as well as potential adjustments to their functional requirements. Adaptions of the audio logo can address different target groups using their requirement profiles. Combined with a visual logo animation, the potential and effectiveness is increased significally.
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