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ABUS

Acoustic Branding

ABUS

Acoustic Branding

From the family-owned cellar forge to a globally successful security company – Today, ABUS is a globally active company that is managed by the fourth and fifth generations of the family. And whose products are appreciated worldwide for their quality.
Within the brand strategy “protected and carefree living” and the “good feeling of security” we accompany ABUS to make this feeling acoustically tangible in the corporate design.

ABUS

Service

Experience

Design

ABUS

Service

Experience

Design

Together, in close teamwork between marketing and management, we developed a strong main theme (brand theme) as a basis in an intensive process that emotionally charges ABUS and makes it an experience.
The acoustic brand theme forms the basis for future acoustic brand communication measures. From perfectly staged service telephony to the ABUS Academy and seasonal communication.

ABUS

Sound

Systematics

ABUS

Sound

Systematics

Together with the brand and IT team, we professionalized the service design experience and the callflow structure In three languages at the Abus headquarters, the ABUS Security Centers and the Pfaffenhain site and acoustically emotionalized this important contact point – This forms a consistent sound system in the context of the ABUS brand and conveys the good feeling of security.

Brand Theme:

Audio Logo:

Brand Theme:

Audio Logo:

ABUS Acoustic Branding – Sound Systematics Service Telephone and Brand Voice in 3 languages:

acg Portfolio · ABUS Sound Systematik Service Telefonie

“Together with the team of the audio consulting group, we were able to charge our brand with emotion at many contact points through exciting collaboration and creative output.”

Christian Rothe – Management – Member of the Executive Board (CMO)

other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

Contact us. We are looking forward to your message.

+49 151 124 624 85

info@acoustic-branding.com

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