Info
The Hamburg based company Jungheinrich is the third largest provider for intralogistic and well know for their advanced fork trucks.
Task
Since 2012 we are looking after the acoustic brand management of the company as they had already an audio logo in use. Our assignment was to develop a flexible strategy as well as new acoustic items to adapt the existing acoustic brand value and make it applicable for new touch points.
Ergebnis
Up to now, we have cleared the IP situation and created successful applications for trade fairs, internet and films.
Jungheinrich commercial
For the lead trade fair of construction site equipment, we have redefined our brand theme and used it in a new way. The result not only strengthened our presentation but has also teared new clients “by the ears” to our fair booth. It was worthwhile to think about the deliberate usage of our acoustic brand identity in advance.
Wolfgang Fessel
Head of Marketing and Branding
Jungheinrich AG
For the lead trade fair of construction site equipment, we have redefined our brand theme and used it in a new way. The result not only strengthened our presentation but has also teared new clients “by the ears” to our fair booth. It was worthwhile to think about the deliberate usage of our acoustic brand identity in advance.
Wolfgang Fessel
Head of Marketing and Branding
Jungheinrich AG
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