Info

RobecoSam is an international investment company based in Zürich, which has specialized in sustainable Investing.

Task

The client wanted to address his communication in an emotional way and commissioned us with the development of a continuous acoustic brand identity.

Result

We developed an acoustic brand strategy including a brand theme and audio logo. The unique Audio Logo is an acoustic deep dive in to HARTING`s history: The vivid and familiar melody is accompanied by the sound of the HARTING core product, the HAN® Connector. This does not only sound melodically great, furthermore it has a distinct snap sound when closing the bricks. This acts as a memorable acoustic mnemonic. For the point of experience we also developed an immersive acoustic experience at the worlds leading trade fair for industrial technology for 3 years in a row now. We orchestrated the core branches of HARTING wind energy, transportation, industry 4.0, machinery & robotics and energy with immersive soundscapes that combine key stimuli and the acoustic brand identity.