Mumm is one of most known sparkling wine brands in Germany and is using a brand theme since more than 20 years.
We have conducted a research to find out how a well known brand theme – when used as simple audio cues – can influence sales at POS. Therefore we embedded the audiocue with a deliberate frequency in the running radio program.
As displayed in the graph, we could measure an uplift of more than 30% – also for the whole segment.
Contact us. We are looking forward to your message.
+49 151 124 624 85