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Info

herCAREER is the leading trade fair that takes into account all aspects of a woman’s career planning, including family aspects. As a modern and contemporary platform, herCAREER picks up women in their careers – when starting or advancing a job or starting their own business – and supports and strengthens them in their professional environment. By breaking down hierarchical levels and offering the opportunity for a direct exchange of experiences with role models, insiders, experts and personalities from business, science, culture, politics and the media, the trade fair deliberately sets itself apart from existing formats. Regardless of whether you are a young professional, in a management position or a founder – the exchange of experiences and know-how always takes place at eye level and in a relaxed environment.
The herCAREER serves as a discussion platform that makes special commitment to women and gender equality visible and at the same time helps women with their commitment to each other to become more visible. Our declared goal is to become the leading trade fair for female career planning in Europe, thereby supporting women in their professional advancement.

Info

herCAREER is the leading trade fair that takes into account all aspects of a woman’s career planning, including family aspects. As a modern and contemporary platform, herCAREER picks up women in their careers – when starting or advancing a job or starting their own business – and supports and strengthens them in their professional environment. By breaking down hierarchical levels and offering the opportunity for a direct exchange of experiences with role models, insiders, experts and personalities from business, science, culture, politics and the media, the trade fair deliberately sets itself apart from existing formats. Regardless of whether you are a young professional, in a management position or a founder – the exchange of experiences and know-how always takes place at eye level and in a relaxed environment.
The herCAREER serves as a discussion platform that makes special commitment to women and gender equality visible and at the same time helps women with their commitment to each other to become more visible. Our declared goal is to become the leading trade fair for female career planning in Europe, thereby supporting women in their professional advancement.

Task

For herCareer, we developed a flexible and unique sound identity that symbolizes the following pillars of identity: empowerment, networking and proactivity.
The flexible sound set for the wide-reaching herCareer podcast and audiovisual digital communication helps with frequent production cycles and creates sustainable brand value.
We are pleased to have been able to develop the acoustic branding of the herCareer brand and enrich the brand experience together with founder, CEO and power woman Natascha Hoffner and her team.

Task

For herCareer, we developed a flexible and unique sound identity that symbolizes the following pillars of identity: empowerment, networking and proactivity.
The flexible sound set for the wide-reaching herCareer podcast and audiovisual digital communication helps with frequent production cycles and creates sustainable brand value.
We are pleased to have been able to develop the acoustic branding of the herCareer brand and enrich the brand experience together with founder, CEO and power woman Natascha Hoffner and her team.

Listen to the herCareer audio logo and brand sound design for the herCareer podcast series here:

acg Portfolio · HerCareer | Acoustic Branding
Curious? Learn more about Female Empowerment in business and economy in the herCareer podcast:
With our herCAREER brand, we now bring together people from all over Europe involved in female career planning not only once a year in Munich, but also connect them online throughout the year. And we are getting bigger, which is why we now want to equip our numerous stages on site as well as our podcast and online events with a uniform sound concept. In doing so, it is important to us not only to present the brand in pictures and words, but also to combine it with a sound that suits us and also reflects the mood of our trade fair – which, by the way, is a very special one.
Fotocredit: Sung-Hee Seewald 

Natascha Hoffner

Founder and CEO of messe.rocks GmbH
Initiator of the platform for female career planning – herCAREER

other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

other references:

Abus

Abus

15. November 2022

Cosmopolitan Prix de Beauté 2022

Cosmopolitan Prix de Beauté 2022

5. November 2022

Schindler

Schindler

10. May 2022

Continental 150th anniversary

Continental 150th anniversary

15. December 2021

InsureDirect24

InsureDirect24

8. January 2021

herCAREER

herCAREER

8. January 2021

Scania

Scania

30. June 2020

nushu Female Business

nushu Female Business

30. March 2020

FETTE Compacting

FETTE Compacting

24. October 2019

Baloise Asset Management

Baloise Asset Management

3. September 2019

Turck

Turck

14. March 2019

CEWE

CEWE

1. February 2019

Danfoss

Danfoss

14. November 2018

Baloise Group

Baloise Group

14. November 2018

Voith

Voith

18. May 2018

HARTING

HARTING

4. May 2018

Xing

Xing

16. February 2018

Meridol

Meridol

7. June 2014

UBS

UBS

3. April 2014

Deutsche Börse

Deutsche Börse

2. April 2014

RobecoSAM

RobecoSAM

1. April 2014

Dräger

Dräger

1. April 2014

Dachser

Dachser

27. March 2014

SEW-EURODRIVE

SEW-EURODRIVE

25. March 2014

Edeka

Edeka

24. March 2014

CEA

CEA

23. March 2014

Vitrashop Gruppe

Vitrashop Gruppe

22. March 2014

Jungheinrich

Jungheinrich

22. March 2014

Planetarium Hamburg

Planetarium Hamburg

20. March 2014

Elmex

Elmex

18. March 2014

MLP

MLP

17. March 2014

Spotify

Spotify

16. March 2014

Deutsche Telekom

Deutsche Telekom

15. March 2014

Tchibo

Tchibo

15. March 2014

Autodesk

Autodesk

14. March 2014

B Braun

B Braun

14. March 2014

Commerzbank

Commerzbank

13. March 2014

Mumm

Mumm

13. March 2014

Müller Milch

Müller Milch

12. March 2014

Wella

Wella

11. March 2014

Germanischer Lloyd

Germanischer Lloyd

9. March 2014

Audio Logo Playlist

Audio Logo Playlist

24. January 2010

Contact us
We’d be happy to hear from you

+49 40 85321450

info@acoustic-branding.com

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