Info
herCAREER is the leading trade fair that takes into account all aspects of a woman’s career planning, including family aspects. As a modern and contemporary platform, herCAREER picks up women in their careers – when starting or advancing a job or starting their own business – and supports and strengthens them in their professional environment. By breaking down hierarchical levels and offering the opportunity for a direct exchange of experiences with role models, insiders, experts and personalities from business, science, culture, politics and the media, the trade fair deliberately sets itself apart from existing formats. Regardless of whether you are a young professional, in a management position or a founder – the exchange of experiences and know-how always takes place at eye level and in a relaxed environment.
The herCAREER serves as a discussion platform that makes special commitment to women and gender equality visible and at the same time helps women with their commitment to each other to become more visible. Our declared goal is to become the leading trade fair for female career planning in Europe, thereby supporting women in their professional advancement.
Info
herCAREER is the leading trade fair that takes into account all aspects of a woman’s career planning, including family aspects. As a modern and contemporary platform, herCAREER picks up women in their careers – when starting or advancing a job or starting their own business – and supports and strengthens them in their professional environment. By breaking down hierarchical levels and offering the opportunity for a direct exchange of experiences with role models, insiders, experts and personalities from business, science, culture, politics and the media, the trade fair deliberately sets itself apart from existing formats. Regardless of whether you are a young professional, in a management position or a founder – the exchange of experiences and know-how always takes place at eye level and in a relaxed environment.
The herCAREER serves as a discussion platform that makes special commitment to women and gender equality visible and at the same time helps women with their commitment to each other to become more visible. Our declared goal is to become the leading trade fair for female career planning in Europe, thereby supporting women in their professional advancement.
Task
For herCareer, we developed a flexible and unique sound identity that symbolizes the following pillars of identity: empowerment, networking and proactivity.
The flexible sound set for the wide-reaching herCareer podcast and audiovisual digital communication helps with frequent production cycles and creates sustainable brand value.
We are pleased to have been able to develop the acoustic branding of the herCareer brand and enrich the brand experience together with founder, CEO and power woman Natascha Hoffner and her team.
Task
For herCareer, we developed a flexible and unique sound identity that symbolizes the following pillars of identity: empowerment, networking and proactivity. The flexible sound set for the wide-reaching herCareer podcast and audiovisual digital communication helps with frequent production cycles and creates sustainable brand value. We are pleased to have been able to develop the acoustic branding of the herCareer brand and enrich the brand experience together with founder, CEO and power woman Natascha Hoffner and her team.
Listen to the herCareer audio logo and brand sound design for the herCareer podcast series here:
Curious? Learn more about Female Empowerment in business and economy in the herCareer podcast:
With our herCAREER brand, we now bring together people from all over Europe involved in female career planning not only once a year in Munich, but also connect them online throughout the year. And we are getting bigger, which is why we now want to equip our numerous stages on site as well as our podcast and online events with a uniform sound concept. In doing so, it is important to us not only to present the brand in pictures and words, but also to combine it with a sound that suits us and also reflects the mood of our trade fair – which, by the way, is a very special one.
Fotocredit: Sung-Hee Seewald
Natascha Hoffner
Founder and CEO of messe.rocks GmbH
Initiator of the platform for female career planning – herCAREER
other references:
other references:
Contact us. We're looking forward to hearing from you.
+49 170 521 7471
info(at)acoustic-branding.com