The Deutsche Börse is worldwide one of the largest stock-market organizations.


In 2009 they decided to add an acoustic identity to their brand communication and accomplish unused communication channels.


In a multi stage process we extracted the brand values and the brand promise, defined the sound relevant values and created a brand theme. The application up to now are films, commercials, events and telephone systems. We also defined key acousticals for the trade floor and the elevators in the head office.