Audio Logo & Brand Voice
Similar to the visual design, the emotional brand values are clearly defined and transferred into a music brief. This framework not only defines the tonality of the sound logo, but is also decisive for the further, sonic communication. To objectively check the brand fit, we use a brand survey tool that evaluates the objective assessment of all parties involved – also for a brand voice. In this way, we ensure a “supported gut decision” with which the measures can be sustainably anchored in the company. We also developed the visual design/animation for some of the following brand logos.
Logo with variations for different areas of the company Vitrashop:
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