General Growing use of podcasts There is a growing trend of using podcasts for Native Advertising and Content Marketing. Brands from B2B and B2C are using this pull- medium to foster brand contacts with „knowledge to go“ as a way of contemporary brand communication. A...
General More than 10.000 follower per month. The starry podcast is in its 10th year. Since ten years the acg audio consulting group produces its popular starry podcast in collaboration with the Planetarium Hamburg and the Hamburger Abendblatt (Hamburg...
News A critical (sound-) analysis of the campaign ‘Taste the Feeling’ Better hear than listen? Music was always pivotal in the brand communication of Coca-Cola. Beside some classics as “First Time, First Love” by Robin Beck (1988) and...
General The Sound of Skype The contemporary and natural sound of communication In 2003 Skype revolutionized our art of communicating by completely separating voice calls from the telephone. Already in 2005 a next generation including a fresh design and the...
General Chladni’s figures are patterns that emerge when sand, water or air begins to vibrate through sound waves. Napoleon said about Chladni’s figures explorer Ernst Florens Friedrich Chladni: “This man makes sounds visible.” Today this...
General Our latest project for RobecoSam shows that not only pictures, but also sound can make us watch and understand movies. More than 20.000 clicks in two days for the RobecoSam movie. Of course with branded music. To add more clicks, press here. ← Dräger wins...
