The new brand strategy of Coca-Cola

News A critical (sound-) analysis of the campaign ‘Taste the Feeling’   Better hear than listen? Music was always pivotal in the brand communication of Coca-Cola. Beside some classics as “First Time, First Love” by Robin Beck (1988) and...

The Sound of Skype

General The Sound of Skype The contemporary and natural sound of communication   In 2003 Skype revolutionized our art of communicating by completely separating voice calls from the telephone. Already in 2005 a next generation including a fresh design and the...

RobecoSam – 20.000 clicks in 2 days

General Our latest project for RobecoSam shows that not only pictures, but also sound can make us watch and understand movies. More than 20.000 clicks in two days for the RobecoSam movie. Of course with branded music. To add more clicks, press here. ← Dräger wins...

Dräger wins price for the best economy-movie 2014

General Some days ago, our client Dräger has won the price for the best economy-movie in 2014 at “Deutsche Wirtschaftsfilmpreis 2014” and has also been rewarded as the best movie of the competition. Congratulations to all involved. We think: quality pays...

Audio Branding Congress 2013 interview: Patrick Langeslag

Press In 2013, the audio consulting group attended, as every year, the Audio Branding Congress, which was set in Moscow.  We invite you to watch the interview with CEO and managing partner Patrick Langeslag below. ← commercial song Dräger wins price for the best...