Info

Voith is a global technology group. With its broad portfolio Voith sets standards in the markets of energy, oil & gas, paper, raw materials and transport & automotive. Founded in 1867, Voith today has more than 19,000 employees and locations in over 60 countries worldwide and is thus one of the largest family-owned companies in Europe.

 

Task

In 2017 we started developing the acoustic identity of Voith. In a close cooperation with the branding team we defined the acoustic brand systematically and developed the communication sound content for the historical 150 years anniversary.

 

Results

Based on the brand theme we developed the brand song „Hello Tomorrow“ , which turned out to be an outstanding global HR involvement tool. All employees were asked to sing, remix, whistle, or do anything they want with the song. The involvement and impact was huge. Our agency neighbours and friends at RECCON organized the whole anniversary event which gave our song the perfect stages for diverse live performances. The brand communication is systematically accompanied by on-hold brand music, voice and brand music in testimonial films. The anniversary brand communication and the 150 years anniversary event won seven Stevie awards in total, e.g. the best brand image event.

Find out more about our client Voith on their website here.