Info

Mumm is one of most known sparkling wine brands in Germany and is using a brand theme since more than 20 years.

Task

We have conducted a research to find out how a well known brand theme – when used as simple audio cues – can influence sales at POS. Therefore we embedded the audiocue with a deliberate frequency in the running radio program.

Result

As displayed in the graph, we could measure an uplift of more than 30% – also for the whole segment.