Jungheinrich AG

Info

The Hamburg based company Jungheinrich is the third largest provider for intralogistic and well know for their advanced fork trucks.

Task

Since 2012 we are looking after the acoustic brand management of the company as they had already an audio logo in use. Our assignment was to develop a flexible strategy as well as new acoustic items to adapt the existing acoustic brand value and make it applicable for new touch points.

Result

Up to now, we have cleared the IP situation and created successful applications for trade fairs, internet and films.

“For the lead trade fair of construction site equipment, we have redefined our brand theme and used it in a new way. The result not only strengthened our presentation but has also teared new clients “by the ears” to our fair booth. It was worthwhile to think about the deliberate usage of our acoustic brand identity in advance.”
Wolfgang Fessel, Head of Marketing and Branding at Jungheinrich

Jungheinrich commercial

Info

The Hamburg based company Jungheinrich is the third largest provider for intralogistic and well know for their advanced fork trucks.

Task

Since 2012 we are looking after the acoustic brand management of the company as they had already an audio logo in use. Our assignment was to develop a flexible strategy as well as new acoustic items to adapt the existing acoustic brand value and make it applicable for new touch points.

Result

Up to now, we have cleared the IP situation and created successful applications for trade fairs, internet and films.

“For the lead trade fair of construction site equipment, we have redefined our brand theme and used it in a new way. The result not only strengthened our presentation but has also teared new clients “by the ears” to our fair booth. It was worthwhile to think about the deliberate usage of our acoustic brand identity in advance.”
Wolfgang Fessel, Head of Marketing and Branding at Jungheinrich

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