Info

The Germanischer Lloyd with head office in Hamburg was the third largest certification bureau for ships and wind energy plants (in 2013 they fusioned and became DNV-GL, the largest certification bureau worldwide). These certificates evidence the technical quality and is mandatory for the insurance.

Task

The acoustic branding strategy started with a detailed brand analysis, followed by the development of an acoustic identity and the adaptation for different touch points.

Result

We helped GL to gain their emotional brand value and supported the change management process coming from a static and bureaucratic approach to a modern, service oriented company. Also the quality approach was lifted by using high quality acoustic design elements as real orchestras and deliberate music for their corporate video.

The audio consulting group was skilled in an excellent way at implementing our positioning in an acoustic way and thereby to create a distinctive expression of our corporate identity. This is also reflected in the song “Spirit of Excellence”.

Andreas Martens

Head of Marketing Departement
Germanischer Lloyd

Für die Baumaschinenmesse bauma haben wir unser Markenthema neu konzipiert und eingesetzt. Im Ergebnis hat der Auftritt nicht nur unsere Präsentation verstärkt, sondern auch einige potentielle Kunden „an den Ohren herbeigezogen“. Es hat sich sehr gelohnt über den Einsatz des Markenklangs im Vorfeld nachzudenken.

Wolfgang Fessel

Leiter Werbung und Marke
Jungheinrich AG