Deutsche Börse AG
The Deutsche Börse is worldwide one of the largest stock-market organizations.
In 2009 they decided to add an acoustic identity to their brand communication and accomplish unused communication channels.
In a multi stage process we extracted the brand values and the brand promise, defined the sound relevant values and created a brand theme. The application up to now are films, commercials, events and telephone systems. We also defined key acousticals for the trade floor and the elevators in the head office.
Deutsche Börse corporate video
Deutsche Börse audio logo