Commerzbank AG

Info

Commerzbank was in 2002 the third largest business bank in Germany.

Task

The assignment was to communicate the (then new) positioning with the claim “Ideen nach vorn” (ideas ahead), in a way, that the thought of new thinking at the bank is implicitly communicated.

Result

We think we did a great job – but listen for yourself…

Commerzbank audio logo

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