Info

The Baloise Group is far more than a traditional Insurance.
With more than 7.000 employees Baloise sets new standards in the core markets Switzerland, Germany, Luxembourg and Belgium. With its clear perspective and strategic customer orientation on wider needs of an everchanging society, Baloise is evolving into an innovative provider of solutions that expand its core business and extend beyond traditional insurance.

Aufgabe

Together with the outstanding branding, communications and HR Team in Basel and all core markets, we developed a strong and clear holistic acoustic identity, that emotionally charges the brand and creates a musisensory brand experience.In a concise and strategic process we transferred the brand core, the combination of safety and partnership that triggers a solid inner feeling of „peace of mind“, into a unique acoustic branding. Feeling safe made simple – Everywhere the Baloise is heard.

Aufgabe

Together with the outstanding branding, communications and HR Team in Basel and all core markets, we developed a strong and clear holistic acoustic identity, that emotionally charges the brand and creates a musisensory brand experience.In a concise and strategic process we transferred the brand core, the combination of safety and partnership that triggers a solid inner feeling of „peace of mind“, into a unique acoustic branding. Feeling safe made simple – Everywhere the Baloise is heard.

Ergebnis

Reduction of complexity is a key value driver to communicate the feeling of peace of mind in our evermore digitized environment. The major success vehicle is consistency and flexibility of an audio branding strategy – For that reason we systematically analyzed the Baloise brand identity and communication and custom tailored sound brand assets for each and every experienceable touchpoint, externally as well as internally to sustainably and successfully communicate in all markets.

Unsere Ohren sind hier ein hervorragendes Vehikel Emotionen und Vertrauen zu etablieren.

Hören Sie selbst:

Jobcast

Bewerbungstipps mit Simone

Twitter Baloise Jobs Youtube Kanal Baloise Group Audio Branding