- strategic acoustic branding
- developing and realisation of acoustic brand identity
- developing multiple-channel-strategies: concepts for 1-to-1 marketing, poinf of sale, internet, mobile solutions, merchandising, product design or advertising
- specialised market research for measuring the effects of music, sounds and voices on brand perception and recall
- developing strategies for intellectual property: trademarks, contracts with collecting societies, title research and licence negotiations
- music sponsoring, artist cooperations and product placement
acoustic brand design elements
- brand theme
- audio Logo
- product sounds
- brand voice
- corporate song
- implementation across all communication channels
- enabling workshops
- developing guidelines
- developing sound databases
- optimisation of existing acoustic brand identities
- enhancements and monitoring
- market research and desk research
Depending on your communication needs there are many application possibilities: advertising, telephone on-hold, corporate and product videos, website, webcast, events, fairs, conferences, ringtones. We offer you the most adequate solutions and act in consideration of the brand touch points that are relevant for you.
proof of concept
We consider sound branding a fundamental component of overall brand identity. In a world in which everything seems to revolve around “seeing and being seen”, the sonic presence of a brand takes on new pivotal importance.
Independent studies and metrics substantiate: A fitting sound branding influences the effectiveness and efficiency of brand communication in a positive and lasting way. As shown in the graph, a consistent integration of the acoustic identity into all brand communication is a strong driver for a significant growth in sales.
The audio consulting group offers support in all areas of the sound branding process – from effective strategies to convincing applications. Are you interested in our services? We look forward to getting to know you and your brand in person. Please feel free to contact us.
our acoustic branding process
During the first phase we listen to what the brand and its customers have to say. Using input from brand management and our specialized tools for assessment, analysis and market research, we develop the right strategy and set the framework for the acoustic identity..
• Brand audit
• Brand analysis
• Strategic results
• Acoustic Design
• Acoustic Galaxy
• Stakeholder Buy-in
• Consistent acoustic identity