brand new acoustic branding news

Stars over Germany – Podcast February 2017

Discover our starry podcast in February. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/Februar17.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...

Stars over Germany – Podcast January 2017

Discover our starry podcast in January. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/Januar17.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...

Stars over Germany – Podcast December 2016

Discover our starry podcast in December. The Podcast is only available in german. http://www.acoustic-branding.com/sternenhimmel/Dezember16.mp3 If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our...

Stars over Germany – Podcast May 2016

Discover our starry podcast in May. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...

Stars over Germany – Podcast April 2016

Discover our starry podcast in April. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...

Stars over Germany – Podcast March 2016

Discover our starry podcast in March. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...

The new brand strategy of Coca-Cola

A critical (sound-) analysis of the campaign 'Taste the Feeling'   Better hear than listen? [soundcloud url="https://api.soundcloud.com/tracks/246510593"...

Stars over Germany – Podcast February 2016

Discover our starry podcast in February. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...

Stars over Germany – Podcast January 2016

Discover our starry podcast in January. The Podcast is only available in german. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about Audio...

Stars over Germany – Podcast December 2015

Discover our starry podcast in December. The Podcast is only available in german.   If you are Interesse in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more...

Stars over Germany – Podcast November 2015

Discover our starry podcast in November. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

The Sound of Skype

The Sound of Skype The contemporary and natural sound of communication   In 2003 Skype revolutionized our art of communicating by completely separating voice calls from the telephone. Already in 2005 a next generation including a fresh design and the option for...

Stars over Germany – Podcast October 2015

Discover our starry podcast in October. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast September 2015

Discover our starry podcast in September. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast August 2015

Discover our starry podcast in August. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast July 2015

Discover our starry podcast in July. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast June 2015

Discover our starry podcast in June. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast May 2015

Discover our starry podcast in May. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast April 2015

Discover our starry podcast in April. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast March 2015

Discover our starry podcast in March. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast February 2015

Discover our starry podcast in February. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast January 2015

Discover our starry podcast in January. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Edeka – scanner beep

You might remember our scanner beep post from June this year (Coca-Cola). And this is what the German food chain EDEKA did with the "new acoustic touchpoint" scanner beep. A couple of years back, when we evaluated this possibility, most scanners were not ready to be...

Stars over Germany – Podcast December 2014

Discover our starry podcast in December. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Good story – good project

A great project by the pianist Davide Martello. You can read the hole story online here: Davide Martello plays piano for peace in Donezk  ...

Stars over Germany – Podcast November 2014

Discover our starry podcast in November.  The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

RobecoSam – 20.000 clicks in 2 days

Our latest project for RobecoSam shows that not only pictures, but also sound can make us watch and understand movies. More than 20.000 clicks in two days for the RobecoSam movie. Of course with branded music. To add more clicks, press...

Dräger wins price for the best economy-movie 2014

Some days ago, our client Dräger has won the price for the best economy-movie in 2014 at "Deutsche Wirtschaftsfilmpreis 2014" and has also been rewarded as the best movie of the competition. Congratulations to all involved. We think: quality pays off.   At our...

Stars over Germany – Podcast September 2014

Discover our starry podcast in September. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast August 2014

Discover our starry podcast in August.  The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

World Cup, Scannerbeeps, Coke

For decades, Coca Cola has been on the forefront of marketing communication. The red color and the design of the bottle became iconic - even the coat of Santa Clause had many different colors before he began to drink coke around 1930 and his coat became red. Coca Cola...

Stars over Germany- Podcast June 2014

Discover our starry podcast in June. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast May 2014

Discover our starry podcast in August. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

ADC honors acoustic brand design

The fact that sound logos do matter for brands is becoming more important. The controversial discussion of BMW's new sound logo on W&V Online is proving it: Mehr...

research

current research projects: integration of acoustic stimuli to the identity-based brand management audio branding's factors of success music and it's contribution to internal business communication music in the internet

publication

  Einfluss von Musik auf Unternehmenswebseiten - Wissenschaftliche Studie in Zusammenarbeit mit der University of Applied Sciences in Regensburg (Abschlussarbeit) und einem deutschen Technikunternehmen (B2B, TecDax, Hidden Champion) - April 2013. Intellectual...

Internship

We offer you the possibility to write your bachelor or master thesis while doing an internship. You can find further info in the Researchers Club, which is our forum for acoustic branding . Next possible intake: Summer 2015 Possible topics for your thesis:...

dissertations

Audio Branding bietet verschiedenen Studienfächern ein spannendes Thema für eine theoretische oder empirische Bachelor- oder Masterarbeit. Falls Sie zu diesem Thema einen wissenschaftlichen Beitrag leisten wollen, würden wir uns über eine Bewerbung inkl....

Stars over Germany – Podcast April 2014

Discover our starry podcast in April. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Gastvorträge

Wir werden regelmäßig von Universitäten und Institutionen sowie von Kongressveranstaltern als Gastredner oder Diskussionsteilnehmer zum Thema akustische Markenführung eingeladen. Hier finden Sie einige unserer neuesten Vorträge. Wenn Sie möchten, dass wir einen...

Stars over Germany – Podcast March 2014

Discover our starry podcast in March. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast February 2014

Discover our starry podcast in February. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...

Stars over Germany – Podcast January 2014

Discover our starry podcast in January. The podcast is only available in German. If you are interested in the cooperation between the audio consulting group and the planetarium, we invite you to study our Planetarium Hamburg case or to discover more about audio...