Claim
Claim is often used as a synonym for slogan. But the two words do not mean the same thing. Unlike a slogan, a claim transports a concrete promise or the unique selling proposition of a company.
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Claim is often used as a synonym for slogan. But the two words do not mean the same thing. Unlike a slogan, a claim transports a concrete promise or the unique selling proposition of a company.
Back to glossary.
