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„Branding is becoming more than just what you see or what you read – it’s also what you hear…“
Along with this core message, American Public Media’s Marketplace presented a story on sonic branding and identity.

Listen to the interview with international Audio Branding experts. You will also get a short impression of the UBS acoustic identity – realized by the audio consulting group. Please click here to hear the full report, which was broadcasted nationally on USA radio stations.