Goals

Acoustic identity aims at the same goals as visual identity. It communicates the brand values and allows the brand to be identified quickly and unambiguously. As with visual identity, acoustic identity only develops its full impact if it is used consistently and continuously across all communication channels.

The acoustic identity is thusly a part of a holistic corporate identity and supports a multi-sensory brand perception.

Increase brand value through:

  • Emotional appeal of the brand
  • Communication of the brand essence
  • Heightened brand recognition in an increasingly complex competitive environment
  • Increased sales
  • Multi-sensual communication
  • Opening up new media in which your brand essence has not been communicated before.
  • Engaging new target groups through new channels of communication
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