Germanischer Lloyd
| Dachser | The acoustic branding strategy for Germansicher Lloyd started with a detailed brand analysis, followed by the adaption of musical elements for multiple touch points. This helped GL to increase its emotional brand value, transforming its public image from a static and bureaucratic corporation into a modern, service-orientated and customer-friendly partner.
“The audio consulting group did an outstanding job understanding our positioning and translating it acoustically, and in doing so created a distinctive expression of our corporate identity. This is also reflected in the music title, “Spirit of Excellence”. “ (Andreas Martens, Marketing Director, Germanischer Lloyd) |
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