Gaba
| Dachser | In 2002, we started our work for the brand Meridol. The result of our fruitful collaboration was an 20% sales increase without increasing media spending. Thanks to this success, we also developed acoustic identities for the brands Elmex, Elmex Sensitive and Aronal that were implemented throughout Europe.
“To further strengthen our Meridol® brand, we decided to support our visual identity through acoustic branding… Thanks to acoustic branding, we could substantially strengthen our Meridol® brand. We were able to gain market share and increase our sales in a stagnating market.” (Beat Sidler, CEO Gaba Deutschland GmbH) |
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