Dachser
| Dachser | Using our brand evaluation system we defined the acoustic identity. In addition to the standard touch points (audiovisual communication, telephone, events, etc.) we sought other relevant venues to connect the brand sound with a positive brand experience. And we found one: The barcode scanner – so called “pen key”. Whenever a package is delivered to the client, the sonic identity is heard while confirming the receipt.
“Our decision to have an acoustic brand identity developed by the audio consulting group was met with very positive response. It gives us new perspectives on our communications with customers and employees. We are pleased that we have extended our brand presence to the acoustic field, thus imbuing our brand, Dachser, with emotion.” (Birgit Kastner-Simon, Division Manager Corporate Marketing) |
