The new brand strategy of Coca-Cola

The new brand strategy of Coca-Cola

A critical (sound-) analysis of the campaign ‘Taste the Feeling’   Better hear than listen? Music was always pivotal in the brand communication of Coca-Cola. Beside some classics as “First Time, First Love” by Robin Beck (1988) and...
ADC honors acoustic brand design

ADC honors acoustic brand design

The fact that sound logos do matter for brands is becoming more important. The controversial discussion of BMW’s new sound logo on W&V Online is proving it: Mehr...