The new brand strategy of Coca-Cola

A critical (sound-) analysis of the campaign ‘Taste the Feeling’   Better hear than listen? Music was always pivotal in the brand communication of Coca-Cola. Beside some classics as “First Time, First Love” by Robin Beck (1988) and...

Audio Branding Congress 2013 interview: Patrick Langeslag

In 2013, the audio consulting group attended, as every year, the Audio Branding Congress, which was set in Moscow.  We invite you to watch the interview with CEO and managing partner Patrick Langeslag below. ← commercial song Dräger wins price for the best...

ADC honors acoustic brand design

The fact that sound logos do matter for brands is becoming more important. The controversial discussion of BMW’s new sound logo on W&V Online is proving it: Mehr   ← commercial music ambient sound...