We developed an acoustic brand strategy including a brand theme and audio logo. The unique Audio Logo is an acoustic deep dive in to HARTING`s history: The vivid and familiar melody is accompanied by the sound of the HARTING core product, the HAN® Connector. This does not only sound melodically great, furthermore it has a distinct snap sound when closing the bricks. This acts as a memorable acoustic mnemonic.
For the point of experience we also developed an immersive acoustic experience at the worlds leading trade fair for industrial technology for 3 years in a row now. We orchestrated the core branches of HARTING wind energy, transportation, industry 4.0, machinery & robotics and energy with immersive soundscapes that combine key stimuli and the acoustic brand identity.